Essex Glass & Windscreens

Case studies  /  Essex Glass & Windscreens

CASE STUDY

Essex Glass & Windscreens

Essex Glass & Windscreens provide roadside support for automotive glass repair and replacement. They came to Infoserve needing help with calls and inbound leads.


Maria took over the business (who were already using Infoserve) and the first thing she did was look at what spend the business had across all different areas, this of course included digital marketing.


With Maria's goals for growing the business in mind, Infoserve put together a plan that involved a managed Pay-Per-Click campaign, a brand new website and local listings to help Maria get to where she wanted to  be.

OUR ROLE

PPC Campaign

Website

Listing Manager

Headline results

“On a £1400 monthly PPC budget, we make back our spend in 2 days of the month."

Maria (owner of Essex Glass & Windscreens)

274

Calls in the last 90 days

Skyrocketing enquiries and driving more sales

175

Form fills in last 90 days

Further increasing opportunities to sell their services

17.7%

Conversion rate

5x the average conversion rate for search campaigns

“Working with Infoserve is like working with friends. Matt Budd makes it very easy to understand the technical side, he is personable and has become like a work colleague. We all talk to Matt and I look forward to our calls. He is like a friend even though I have never met him in person.


Calls from Infoserve are not an inconvenience, they are a pleasure. The results reports Infoserve send monthly align to our own data and budgets, so I am able to see where I need to invest to get the business to where it needs to be.


Everything we invest has a return and more importantly the team are able to see the results as well.”

Maria Charlton, owner

OUR ROLE

Pay-Per-Click Ads

Before Maria came on board, the business was spending £500 on PPC. Maria spoke to Infoserve and we explained what PPC is, how conversion rates work and how we could improve on what they currently had.


After tweaking a few things Maria then decided to increase their PPC budget to £700 to see if customer attraction increased. She could see the changes we made worked and the increase in sales were aligning with her own data and the data Infoserve provided her with monthly.


Happy with the results Maria then increased the PPC budget to £1000 and then would later go on to increase it further to £1600 per month, seeing a positive ROI and growth throughout.

SOLUTIONS

PPC Campaign

OUR ROLE

Website

A high quality online shopfront is a must-have in this day and age. With Essex Glass & Windscreens previously utilising Infoserve's expert designers to build them a new website, Maria knew she could trust us when we explained we'd need to make some changes to accommodate the influx of traffic we were going to deliver.


Infoserve optimised the website for conversions and improved user experience in order to convert as many website visitors as possible and drive more sales.

SOLUTIONS

Design

Conversion rate optimisation

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