Case studies / Life & Mobility
Life & Mobility, a renowned provider of mobility solutions, partnered with Infoserve to elevate their digital marketing performance. With a focus on driving customer engagement, increasing conversions, and enhancing their online presence, Infoserve implemented a robust strategy leveraging PPC and Paid Social campaigns. The results were transformative, showcasing significant improvements across multiple key performance indicators (KPIs).
PPC
Paid Social
By combining data-driven strategies with expert campaign management, Infoserve delivered exceptional results that exceeded expectations. These standout metrics highlight the tangible impact of a well-executed digital marketing strategy.
Calls driven by paid marketing
Our PPC & Paid Social Ads directly drove 40 calls for Life & Mobility.
Paid Social Impressions
Increasing brand awareness & building new audiences.
Increase in form submissions
Our Google Ads drove a significant increase in form submissions.
Infoserve’s PPC strategy focused on precision and optimization to maximize performance across Google and Bing. By targeting high-intent keywords, refining ad copy, and continually analyzing performance metrics, the campaigns delivered exceptional results.
Google PPC alone saw a 63.3% increase in form submissions and an impressive 90.1% improvement in CTR, reaching 12.23%. These contributed to an overall conversion rate of 15.4%.
Bing Ads also contributed with a 12% boost in CTR, underscoring the effectiveness of Infoserve's multi-platform approach.
Pay-Per-Click
Infoserve’s Paid Social campaigns centered around Facebook, leveraging its extensive reach and engagement capabilities. Through visually compelling ads, strategic audience targeting, and tailored messaging, the campaigns reached over 90,000 accounts, helping to create audiences for future campaigns.
This not only expanded Life & Mobility’s visibility but also drove tangible leads and phone calls, further amplifying the campaign’s impact.
Paid Social
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