Purkelly Bros

Case studies  /  Purkelly Bros Ltd

CASE STUDY

Purkelly Bros Ltd

Purkelly Bros Ltd, foundation specialists, based In London, came on board with Infoserve in 2019 with the goal of driving website traffic and increasing online sales.


Over the past three years, we have optimised their online presence using their choice of key industry terms. Purkelly has seen a drastic climb in their search engine results, including page one appearances for principal search terms.

OUR ROLE

SEO

PPC

Headline results

"We have been using infoserve for our SEO project for the last couple of years and we couldn’t be happier with the service we have received. It has taken a while to get going as I was advised it would but now, we feature mainly on the first page of google for the searches we want to and our business has definitely seen the benefits of this."

Sarah, Purkelly Bros Ltd

5.52%

Conversion rate

Beating Google’s average by 200%.

20%

Increase in form fills

Helping Purkelly boost their enquiry rates

15,843

Impressions over a 30 day period

Achieving a rapid increase in brand awareness

OUR ROLE

SEO

For service based enterprises, ranking for location specific search terms boosts conversion rate dramatically. In 2019 Purkelly’s ranking for location keywords was averaging at position 40 (page 4 of Google). Now, due to Infoserve’s help, their average position is 3 on page 1 of the Google search results. 


We achieved this result by adding location specific pages to their website with optimised headings and content as well as tweaking metadata and Google My Business listings for higher functionality. This saw their traffic from search engines grow by 10%.

"Graeme has been so helpful with me not knowing anything at all about SEO. He explains everything so clearly and the reports we get each month are easy even for me to understand. I wouldn’t hesitate to recommend Infoserve SEO services to anybody, they really have educated me and made us much more visible online."

Sarah, Purkelly Bros Ltd

SOLUTIONS

Local SEO

OUR ROLE

PPC

Purkelly enlisted the services of Infoserve to boost specific industry keywords and our ongoing PPC efforts have resulted in conversion rates of 5.52% over a 30 day period, smashing the industry average.


By continuing to monitor Google Ad Campaigns surrounding the search term mini-piling, we have achieved a Click-Through-Rate of 6.93%, which beats the Google Ads average.

SOLUTIONS

Google Ads

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