The Web Design Process

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The Web Design Process

Francesca Taylor • March 14, 2023

Signing up for a new website can be daunting if you don’t know what to expect. You might be hesitant about spending your marketing budget on a product when there are uncertainties involved.

At Infoserve, we pride ourselves on our process driven experience and the transparency of our internal operations. So we have outlined exactly what you should expect when you request a website design and build with our team.

Who is involved in the web design process?

We know that it can be frustrating to always feel like there’s a middleman between you and the agency you’re trusting with your business.

When you sign up with Infoserve, you will have the opportunity to speak directly to the creatives who are building your website. This includes:

Project Managers
Web Designers
Content Writers
SEO Experts
Listings Managers

The extent of communication depends on the individual website products you have invested in, as well as the package you agree to.

What to expect with Infoserve Web Design

Your website will be bespoke to your needs, with SEO included as standard in the build and maintenance process.

But what should you expect along the way?

1/ Discovery

Your web design experience with Infoserve will begin with a discovery meeting. This is to ensure we understand your target audience, competitors and your desired branding.

At this stage, we will also discuss the functionality of your website and conduct a thorough analysis of websites you admire. We will need to establish the number and type of pages you expect for the website.

Who’s involved:

Project Manager
Design Coordinator

2/ Content

If you have opted in for bespoke website copy, you will then be invited for an exploratory call to discuss your requirements. This includes brand tone of voice, guidelines on messaging and any competitive content you are particularly keen on.

We can discuss:

Web page content
Brand messaging
Blog content if added

Once we have established the above, a professional copywriter will create your content and send it to you for approval and final edits.

Who’s involved:

Content Writer

3/ Sitemap

Your sitemap is the structure of your website and it is fundamental to our process that we establish this before major design and content decisions are made. We’ll need the number and type of pages, your menu options and any private areas of the website for staff access.

This will involve:

Meeting set up with professional web designer to discuss layout and your desired structure
Ensure all products/services and private areas of website are included
Agreeing upon a sitemap - which pages go where and how they connect

Who’s involved:

Project Manager
Web Designer

4/ Wireframe

After we establish the structure of your website, we’ll need to discuss the layout of your website’s main pages. Before the design is added, a wireframe will be mocked up to best represent your ideas and the body you require.

These will be for internal use, and will determine the structure of design, branding and content.

Who’s involved:

Project Manager
Web Designer

5/ Design

You will then be involved in creative meetings to establish the design of your main pages. We may ask for examples of websites that inspire you, or that have a feeling you connect with. This can help us better understand your expectations of the end result, and give us inspiration for the design.

Once we have put together a first draft design, this will be sent to you for approval. Depending on the package you choose with us, you will have access to either a set number or unlimited edit requests on your design.

Who’s involved:

Project Manager
Web Designer

6/ Build

Now the design is agreed upon, a developer will start to build your website.

Who’s involved:

Project Manager
Web Designer
Web developer

7/ Delivery

After testing, refinement and discussions, Infoserve will seek approval for the delivery of your website.

Who’s involved:

Project Manager

8/ Go Live

Once you are satisfied with the final design, your website will go live. Infoserve takes care of domain and hosting for a smooth transition as your business enjoys its shiny new website product.

Who’s involved:

Project Manager

Or, to put it more simply:

Not sure where to start?

Here at Infoserve, our web design experts are on hand to help you create and build a unique, functional and responsive website, and our PPC and SEO team help your website get found.

For an in-depth guide into the basics of Web Design, download our FREE Web Design White Paper where we cover the fundamentals of website design, marketing and copy.

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