Yorkshire Escapes

Case studies  /  Yorkshire Escapes

CASE STUDY

Yorkshire Escapes

Yorkshire Escapes provides beautiful handpicked holiday homes. Owner, Victoria, approached Infoserve with a goal of growing their brand identity, property portfolio and bookings.


The new website required the scope to handle hundreds of holiday properties, a search function and easy-to-use content management system to update listings.


Infoserve designed a new website, logo and brand identity. Strategic marketing was used to deliver the enquiries.

Headline results

"Infoserve increased my enquires from two, every few days, to twenty each day"

Victoria (owner of Yorkshire Escapes)

300%

Increase in enquiries per day

Infoserve tripled the enquiries from two every few days, to 20 per day.

202%

Return on ad spend

Helping Yorkshire Escapes to rapidly grow their portfolio

17.11%

Average click through rate

Far outperforming the Google average (2%) for ad CTR

"Infoserve have been amazing from start to finish. I couldn't recommend them enough. Before I started working with them I just had a couple of properties on my website. Fast forward 2 years and our business is flying with over 20 properties and we're now looking to expand nationwide!"

Victoria Bilborough, founder and owner

OUR ROLE

Design

Brand design and identity was created from an internal focus group within Infoserve, made up of creatives, content writers and designers. Logo, colours, fonts, typography were agreed and then used to create the new website.


The brief for the new website had a requirement for Victoria, the owner, to have the ability to easily update her property listings at any time. The front-end design was crafted with the Yorkshire Escapes audience in mind. It needed to be easy to use, navigate and book online.

OUR ROLE

Marketing

A managed PPC campaign was developed to drive enquiries to the new website. Call and conversion tracking allowed Victoria (owner) to measure success of our lead-gen marketing. 


Advanced SEO across the website boosted positions on Google and Bing.


All of this tied in with Google Analytics using our unique technology which measures website behaviour whilst shifting PPC budget to keywords that are best performing.

SOLUTIONS

Managed PPC Ads

SEO
Google Analytics

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