Best Practices for B2B Using LinkedIn

Melissa O'Donnell • June 27, 2022

Want to know how your business can reach more people and potential customers through LinkedIn’s platform?

With LinkedIn having almost 828 million members and over 58 million registered companies, can your business really afford to not utilise this platform to generate more leads?

Users are spending 300% more time on LinkedIn compared with last year due to improved algorithms, meaning they are receiving more targeted content.

So, what can you do to get your brand in front of potential customers? Here are a few simple changes you can make today that will make a lot of difference.

Ensuring that your profile is set to public will enable you to be seen by more people.

Have a declutter of the people you are following and only follow people who are relevant.

Adding skills to your profile allows people to endorse you, which gives you credibility.

It’s really important to be actively engaging in other people’s posts as well as posting content regularly yourself, we recommend twice a day.

Using keywords in your job title, that your potential clients are likely to use, will help you get found by those requiring your services.

Using hashtags in your posts are a great way to acquire continuous engagement even months down the line. Posting an article or blog as the post rather than a link in the comments helps with algorithms as LinkedIn wants users to stay on their platform, rather than be directed to another.

Prospects need 18-20 touchpoints with a business before they will consider buying a product or service. We need to make sure that when a potential client is exposed to our brand they know exactly how to make a next step. Having a website that is accessible and contact details readily available is essential to converting leads into enquiries.

Having a strategy is paramount when it comes to your presence on LinkedIn. It’s important to think about what you want to achieve, whether that be more followers and engagement on your posts or generating more leads. Do your posts allow potential customers to access more information easily? What kind of posts are generating the most engagement? Is your profile fully optimised with keywords? Are your posts demanding people’s attention by using hooks? It’s good to also consider what kind of posts you are sending out there, this may include videos, blogs, graphics, a general status, social proof, the list goes on.

Build your LinkedIn network

Lastly, if you're using LinkedIn to grow your professional network and gain leads then you need to make sure your posts are engaging. Ask questions, provoke a response and remember that LinkedIn is full of professionals that might not have all the time in the world, it's more about quality than quantity with what you put out there.

< Older Post

Newer Post >

Back to Blog

What We Do for Local Businesses in Harrogate

By Francesca Taylor • April 22, 2025

At Infoserve, we believe it is our duty to make sure that the businesses around us have a strong online presence, so the communities around us thrive.

What Are Display Ads? A Complete Guide

By Francesca Taylor • January 8, 2025

What are display ads?

Seasonal SEO Content Tips That Work With Search Trends

By Francesca Taylor • November 27, 2024

Did you know that search queries experience fluctuations in volume throughout the year? Maybe you hadn’t thought about it before, but now it’s been pointed out, it makes perfect sense. Either way, now you know that search trends, you need to start using them to your advantage. How do you do this? You create relevant seasonal SEO content strategies that help you optimise your website all year round. Infoserve has collected a few of our key tips just for you.

SEO Blog Copywriting 101: How to Get Started

By Francesca Taylor • October 22, 2024

Do you want to have a go at SEO (search engine optimisation), but keep getting lost amongst all the jargon and technical terms? You’re not alone. SEO consists of advice and tips that have grown, changed, and advanced for years, and even the most experienced marketers started where you are: by looking at this information and wondering where to start. But, blog copywriting doesn’t have to be complicated. In fact, if you remove the jargon and word wizardry, you can create a piece of blog content that works. And, our copywriting team at Infoserve wanted to break down the basics.

Consistency in Web Design: How Structural Patterns Influence User Behaviour

By Francesca Taylor • September 25, 2024

Consistency in web design is essential. Why? Not only does it make your website look professional and trustworthy, but it also ensures that users can interact with it easily, which increases conversion rates. Retaining a predictable structure to your website might seem limiting to your overall design but it’s actually critical when it comes to understanding user behaviour, and creating a user journey that flows naturally. As web design experts, Infoserve knows all about it. And we are going to share some top tips on how to make sure your website is adhering to structural patterns that are proven to boost engagement.

Are USPs (Unique Selling Points) an Outdated Concept?

By Francesca Taylor • September 12, 2024

When we discuss web design or copywriting with a client, one of the questions Infoserve will always ask is: ‘what are your USPs?’ However, we have noticed that there has been some discourse online regarding the relevance of USPs in modern marketing, and whether they really hold as much value in 2024. With an overload of marketing messages and customers bombarded by choices online, some argue that USPs are no longer effective in grabbing attention. But, when standing out against your competitors has become even more of a challenge, can we really afford to let them go?

How to Create a Contact Page that Converts

By Francesca Taylor • August 27, 2024

Contact pages are often overlooked by business owners and, at Infoserve , we believe the reason for this is because they seem like the least exciting page on a website. Many people think that all it takes to create a solid contact page is to add your contact details, a form to fill, and a little bit of text encouraging your customers to get in touch. And, sure, these features are essential. But there’s so much more to it than that.

E-Commerce in Summer: How to Convert Outside of the Fourth Quarter

By Francesca Taylor • August 15, 2024

The preconception that businesses only make profit in the fourth quarter is a common trap that many new e-commerce companies fall into. It is true that many shops, particularly bricks and mortar shops, will make the bulk of their annual profit in the final months of the year due to the Christmas shopping rush, but this doesn’t mean that it is impossible for profit to be made during the rest of the year. This is for many reasons including the fact that Christmas is only celebrated within certain cultures, and the need for products doesn’t suddenly stop once January comes around. So, how do you ensure you’re reaching your customers outside of this peak selling period? Let’s take a look.

The Benefits of Microsoft Advertising: 8 Reasons to Put Your Trust in Bing

By Francesca Taylor • August 8, 2024

We like to think that Google has a monopoly on PPC ads but if you look a little closer into Microsoft advertising , you may just find another arrow to stash in your marketing quiver. One that could even hit your target at a greater speed, and with greater accuracy depending on how it is applied. In fact: Bing has more than 500 million unique visitors each month - Backlinko At Infoserve , our PPC team knows all about it.

What is Social Listening?

By Francesca Taylor • July 16, 2024

If you don’t use social listening then you are neglecting one of the most useful marketing tools that can inform your marketing strategy. But what is social listening and how can you apply it to your business? Join Infoserve as we explore its uses below.