CASE STUDY

LHA

Originally created to give shelter to those made homeless by the Blitz; LHA London has been providing accommodation since 1940. 30 years of charity, now predominantly London hostel & student accommodation.

LHA London partnered with Infoserve in 2018 to improve search engine presence and increase enquiries with a managed PPC campaign.

Our work

Paid Media

During the Covid pandemic many people were turning to online shopping. Therefore, rather than sitting back and letting sales increase, we treated the business as though it wasn't an e-commerce and used the boost in online visitors to our advantage.

We did this by increasing budgets and covering all basis when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.

Our work

SEO

In 12 months, Infoserve increased Wise Bartender's average Google ranking from page six to page one for major, popular keywords. 

This helping bring a 29.72% increase in new website visitors year on year.

The results

Through seeing the results we were turning over, the client soon extended into Microsoft Shopping, Facebook and Instagram. Over the 1.5 years the client has been with us, what started off as £250 on one PPC product has advanced into £3k split over four different products.

Wise Bartender is a great example of how eCommerce excelled during the pandemic. From the start of 2020 to now, they invested £18,440 in their campaigns and received a return of £34,576.

"Over the last two years, Infoserve has utilised their wide range of professional services to significantly grow my business online."



Tom (owner of Wise Bartender)