Many businesses can relate the pressure and strain caused by the Covid-19 pandemic and the challenges put in place by subsequent lockdowns.
Cook House, a contemporary British art and crafts shop, specialising in original paintings and prints of the Lake District, like others, had to close their gallery for extended periods of time, making them well aware that it was time to generate income through their website.
Cook House joined
Infoserve at the start of the first Covid lockdown, as the gallery closed. At Infoserve we are a market leader in digital marketing and web design for Art Dealers. Boasting over 20 years experience and unique partnerships with Google and Microsoft, our in-house team knew exactly how to put a robust marketing strategy in place in order to get Cook House noticed online.
We had some spectacular results...
200% return on ad spend in the last 3 months
Defying predicted results during a global pandemic
10.72% click-through-rate for PPC
Beating the U.K average CTR by an incredible 8% more
£20k return in one month from a £700 spend
Truly market-leading results, almost 9x the Google average
"Infoserve's advertising has raised our profile to both existing and new customers, which has been key in helping our family business continue while our stores were closed during lockdown."
Rachel Sudders (Owner)
Let’s take a look…
We used a smart ads solution to generate sales, through Google, Microsoft and Facebook ads.
By implementing
Smart Ads Campaigns for House Cook, we:
This resulted in:
Paid search advertising can be a valuable strategy to generate brand awareness, leads and sales. Well put together professional targeted ads increase the effectiveness of your advertising efforts, but when paired with optimised post-click landing pages, they reach their full potential.
During the Covid pandemic many people were turning to online shopping. However, that didn’t mean we just sat back and let sales increase naturally, we used the boost in online visitors to our advantage. During this crucial time, we increased budgets and covered all bases when it came to paid ad campaigns, to make sure our client was getting noticed above the rest of the noise and competition.
Our managed PPC, here at
Infoserve, finds the best-converting traffic and lowest cost-per-click in real-time, from Google and Bing. Results that outperform the industry average.
Contact our friendly digital marketing experts who are best at what they do, at an affordable price.
0800 089 0879
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