Case Study: How we generated 3,000 enquiries in 12 months for Inglis Vets

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Case Study: How we generated 3,000 enquiries in 12 months for Inglis Vets

Laura Hunter • September 21, 2021

How we generated 3,000 enquiries in 12 months for Inglis Vets

Through Infoserve Marketing our specialist product teams worked together as one to drive over 30,000 website visitors to Inglis Vets.

As an established Digital Marketing Agency, over the last 20 years we have worked with several veterinary clinics across the UK. We know the marketing strategies to put in place when turning website visitors into new customers.

At Infoserve, we care about you and your business, and treat it as if it was our own.

We’re obsessed and driven by results.

Let’s take a look at what we achieved with working with Inglis Vets:

Conversion rate of 18%

For every 100 website visitors 18 people now enquire - this figure beats Google’s benchmark by over 500%!

(Google benchmarking reports use anonymous data from other websites so you can see how well your marketing is performing against the aggregated data of others).

Working with a Google and Microsoft Certified Partner, like us, means you’ll get quality customer service, professional strategy and see a return on your investment.

Over 250 calls a month

Inglis Vets now receives an average of 250 calls per month, with their best month receiving 412 calls - now that’s a lot of pets!

Over 30,000 website visitors

Through Infoserve Marketing our specialist product teams worked together as one to drive over 30,000 website visitors to Inglis Vets.

Inglis Vets now receives an average of 250 calls per month, with their best month receiving 412 calls

How?

Let’s take a look…

Web Design

We design to generate more customers, for Inglis Vets we:

Used Google Analytics to discover how customers were interacting with the website.
Redesigned the website to be more responsive to customer needs with an easy to navigate and attractive design.
Added on-site SEO (Search Engine Optimisation) to ensure the site was visible to local customers on the SERP (Google Search).
Ensured the website was accessible on any device.
Streamlined the site with ultra-fast loading speeds.
Compiled the website with search engine updates so customers could reach the business with ease.
Gave visitors an easy user experience with simple, but effective, call to actions.
Worked and guided Inglis Vets to establish a clear brand story and design.

Search Ads

While SEO is great for bringing in organic traffic, it can take a little time to provide the best results. To speed up the process we also focused part of our digital strategy towards paid search ads.

Paid search advertising is one of the most popular forms of pay-per-click (PPC) advertising.

Implementing paid search provided:

More visibility (Pet owners finding the clinic through a simple Google search)
More traffic (Inglis Vets showed near the top of the SERP when potential customers were browsing)
Highly interested prospects (Paid search ads target specific queries so targeted customers already looking for a veterinary clinic)
Detailed analytics (Paid ads allowed us to see where potential customers were geographically located, what devices they were using, which pages they visited, how much time was spent on the site)

Paid search advertising can be a valuable strategy to generate brand awareness, leads and sales. Well put together professional targeted ads increase the effectiveness of your advertising efforts, but when paired with optimised post-click landing pages, they reach their full potential.

Facebook Ads

Did you know the 45 million social media users in the UK spend an average of 3 hours a day on social media?

Every business needs to build their brand awareness with Facebook ads.

For Inglis Vets, Facebook ads allowed us to:

Reach their exact market by specifically advertising to people based on age, interests, behaviour and location.
Achieve immediate results as Facebook ads can reach thousands of people per day.
Increase brand awareness by making people aware of what Inglis Vets had to offer.
Boost website traffic with a website click campaign targeting their audience.
Increase customer attribution (The amount of times their audience sees their brand).
Break into new markets with increased exposure.
Rival competition effectively.
Appeal to the (very large) mobile audience.

Instagram Ads

Instagram ads allow you to reach out to your perfect customer.

Inglis Vets benefited from Instagram through:

Increased traffic (Call-to-action links within posts drove customers to their website).
Increased visibility (Instagram ads ensured potential customers saw their posts).

Increased brand awareness (Adverts appeared in the newsfeed of their target audience).

Need help getting noticed?

Contact our friendly digital marketing experts who are best at what they do, at an affordable price.

0800 089 0879

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