Case studies / Crown Flooring
CASE STUDY
Crown Flooring
Crown Flooring approached Infoserve with the goal of increasing lead generation through targeted PPC campaigns. As a premium flooring provider, they were looking for a way to drive high-quality traffic, improve customer engagement, and convert interest into real sales.
Headline results
Over a four-month period, the campaign generated 142 leads, £214,681 in quotations, and £68,158 in confirmed orders.
With a 77% reduction in cost per click and 8,815 targeted visitors driven to the site, Crown Flooring saw a clear uplift
in both lead quality and sales performance.
£68,158
Revenue driven in 4 months
Our PPC campaigns directly drove £68,158 in revenue.
658%
Return on investment
With only £10,308 in spend, a healthy ROI was achieved for Crown Flooring.
418,366
Paid Search Impressions
Our Google Ads drove a significant increase in impressions.
OUR ROLE
PPC Campaign
Infoserve worked closely with Crown Flooring to design and manage a paid search campaign that would directly support their sales pipeline. We implemented detailed conversion tracking to monitor form submissions, calls, and sample requests, enabling us to understand what was driving real customer interest.
By continuously refining keyword targeting and reducing cost per click from £4.24 to just £0.99 over four months, we maximised return on ad spend while increasing the volume and quality of leads. Our hands-on approach ensured that every aspect of the campaign was aligned with Crown Flooring’s commercial goals.
