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How we generated 372 new enquiries for Oakham Dental

Laura Hunter • January 18, 2022

As an established Digital Marketing Agency, we have worked with several dental clinics across the UK. This means we have both the experience, and expertise to understand and place the correct conversion rate optimisation to turn website visitors into customers. From placement of buttons to layout of contact forms; 20 years of building websites for small businesses has given us unrivalled data and insights.


To put this into perspective, let’s take a look at what we achieved working with Oakham Dental…

Great Results

Conversion rate of 15% New enquires every day Over 3,000 website visitors
For every 100 website visitors 15 picked up the phone and called, beating Google's benchmark by 400%. Oakham Dental Studio receives an average of 31 calls per month from Infoserve Marketing. We have driven over 3,000 visitors to Oakham Dental's website.

Infoserve’s Role

Web design

Our talented in-house Web Design team designed and built Oakham Dental website with care, precision and skill. Tailored to their requirements with functionality streamlined for a smooth customer journey on every device.


For Oakham Dental we: 


  • Used Google Analytics to discover how customers were interacting with the website.
  • Redesigned the website to be more responsive to customer needs with an easy to navigate and attractive design.
  • Added on-site SEO (Search Engine Optimisation) to ensure the site was visible to local customers on the SERP (Google Search).
  • Ensured the website was accessible on any device.
  • Streamlined the site with ultra-fast loading speeds.
  • Compiled the website with search engine updates so customers could reach the business with ease.
  • Gave visitors an easy user experience with simple, but effective, call to actions.
  • Worked alongside  to establish a clear brand story and design.


At Infoserve, all of our websites include on-site SEO, combined with lightning fast loading speeds and an easy to use website editor, so you have all the tools you need to succeed online.

PPC Ads

Years of managing Google and Bing Ads for dentists provided us with unique insights and data, which allowed us to create a high-performing ad campaign. Enquiry tracking came, as usual, as standard, allowing our monthly marketing meetings to be centred around what's important; how many new patients Oakham Dental were receiving from our campaign.


From our PPC Ads Oakham Dental gained:


  • More visibility (Those looking for local dental work finding the clinic through a simple Google search)
  • More traffic (Oakham Dental showed near the top of the SERP when potential customers were browsing)
  • Highly interested prospects (Paid search ads target specific queries so targeted customers already looking for a whiter teeth/dental implants/check-ups)
  • Detailed analytics (Paid ads allowed us to see where potential customers were geographically located, what devices they were using, which pages they visited, how much time was spent on the site)

Social Media

Our social media strategy consisted of audience targeting, professional ad creation with flair, and budget optimisation. As a Facebook partner, our team of experts are trained by Facebook themselves ensuring the most professional results are delivered.

Facebook Ads

Did you know the 45 million social media users in the UK spend an average of 3 hours a day on social media?


Every business needs to build their brand awareness with Facebook ads.


For Oakham Dental, Facebook Ads allowed us to:


  • Reach their exact market by specifically advertising to people based on age, interests, behaviour and location.
  • Achieve immediate results as Facebook ads can reach thousands of people per day.
  • Increase brand awareness by making people aware of what Oakham Dental had to offer.
  • Boost website traffic with a website click campaign targeting their audience.
  • Increase customer attribution (The amount of times their audience sees their brand).
  • Break into new markets with increased exposure.
  • Rival competition effectively.
  • Appeal to the (very large) mobile audience.

Instagram Ads

Whether people were looking for new dental implants or researching whitening their smile, we put Oakham Dental at the forefront of their target audience.


Oakham Dental benefited from Instagram Ads through:


  • Increased traffic (Call-to-action links within posts drove customers to their website).
  • Increased visibility (Instagram ads ensured potential customers saw their posts).
  • Increased brand awareness (Adverts appeared in the newsfeed of their target audience).

Why us?

Results Obsessed Trusted & Endorsed Highly Rated
Driven by perfection, accountable through conversion tracking Unique partnerships with the world's most popular search engines 4.6 rating on TrustPilot, thousands of customers, years of experience

Need help with your website or business?


Contact our friendly digital marketing experts who are best at what they do, at an affordable price.


0800 089 0879

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