A brand logo can be described as the face of the company, and is often the first thing that a potential customer will notice about your business. It’s more than just an image, or title, it’s a point of recognition for clients, and an essential foundation of branding for your company. Ultimately, it sculps your entire brand architecture. 

All too often, small businesses miss the mark with their branding, not feeling the need for a logo, or not feeling developed as a business to really delve into their brand image. It’s important to highlight that a well-designed brand logo is an easy way to convey a potential message and target new customers, even at the very start of your journey.

Let’s take a look why…

1/ Grabs attention

We’re all aware how short attention spans are these days, meaning that businesses have around 2 seconds to make an impact, and convince customers that their products are worth considering over competitors in the market. A logo can easily communicate core values, and ideas in an engaging and interesting way.

2/ Makes a strong first impression

Your logo will be your customers first interaction with your business, if designed well it can pique interest and invite users to learn more about the company and its offerings. A poorly designed logo could, however, have the opposite effect, disengaging users, and steering them to a competitor with a more established, professional looking brand.

3/ It’s the foundation of brand identity

Behind every successful business is clever branding. Branding done right will tell a story that influences customer’s emotions, and set the entire narrative in which the brand is built. Whether it’s colours, tones, or fonts, it sets your story right in front of your customers. This branding should translate everywhere, from landing pages, business cards to even letterheads. The best place to start is to start with a story based on a theme, which of course needs to blend effortlessly with your brand values. Storytelling is a great strategic business tool as it evokes a strong neurological response and gives your customers something to relate to.

4/ Visual and memorable

Ideally, you want people to connect with the sight of your logo, and they should be able to visualise your brand as a whole. A good logo isn’t just aesthetically pleasing, it should trigger positive emotions for your customer, than a company name alone could not provide.

5/ Separates you from competition

Ultimately, your logo needs to differentiate you from your competitors with a unique and distinctive design. A logo should convey your values and really highlight why you stand out from your competitors, this will continue to feed through your whole branding.

6/ Fosters brand loyalty

As your brand grows, so will the familiarity with your brand, that’s why you need something memorable. It’s got to connect to a wide range of target customers, as well as be trustworthy and accessible in the market. A lot of brand trust is built on well-done branding, and brand loyalty is quick to follow.

7/ Evokes emotional responses

The way a brand sculpts it’s logo and brand message can evoke emotional responses. Being authentic sells. Consumers feel a real connection when brands show a real or vulnerable side, as it makes them more relatable. Use a ‘know, like, trust’ model and share your story. Really understand your customers, and make them the centre focus of your initiatives and ideas. Start by creating conversations with your customers, find out their likes, dislikes and what they value most. Introduce surveys, explore customers reviews, check social media comments, and study the cultures and habits of your target market.

8/ Reflects your business

Your logo should reflect your business in the best possible way. It should be distinctive and unique, but relatable and simple enough to work across multiple media and promotional channels.

Do you require a logo for your business, or maybe you wish to refresh an existing with an exciting fresh look and feel? 

Contact us today, here at Infoserve, and let us bring your brand to life.

0800 089 0879