Get a FREE website & SEO healthcheck in 60 seconds!

Blog Layout

Get a FREE website & SEO healthcheck in 60 seconds! Is your online presence in good order?

Graeme Buckley • October 5, 2021

How well is your website built? How does it measure up for Search Engine Optimisation? What is the health of your company's online presence?

In this day and age of digital solutions for business, it is easy to get overwhelmed with how many platforms you need to keep on top of to make sure your website, SEO and online presence is in good working order.

A business owner must make sure the following key factors are properly addressed when making sure their online presence is inline with today's fast moving digital marketing landscape…

Website

Every business needs to have a neat, fast, eye-catching website, properly built to convert visitors into customers. Do you have a website? If so, is your website doing it’s job correctly?

SEO

Your website also needs to be in good shape for todays search engines. To be found online locally, your website needs to be optimised to target your local or national audience. Is your website optimised for search engines?

Google My Business

Even though a Google My Business listing is free, it is still a very powerful tool that allows you to alter how your business appears on Google Search and Maps. Is your Google business listing claimed? Is it optimised?

Social Media

Is your social media presence strong? Does it entice new customers and keep existing customers up to date with your services and offers?

PPC

Are you utilising paid adverts to drive relevant traffic to your website?

Listings

Is your business listed on the major directories online to get you found on maps and search?

These are some of the most important questions you should be asking yourself if you want to fully take advantage of the digital marketplace.

Infoserve has a very powerful audit tool to give you answers to these questions in 60 seconds.

We know every business owners life is hectic, however it is important to give your business that ever important healthcheck!

Infoserve can offer you a FREE online website audit, which quickly and thoroughly checks your website quality, SEO strength, PPC, social media and listings presence.

You can run your business through our audit tool here: www.infoserve.com/digital-marketing-audit

If you are unhappy with your business's audit score, contact our friendly team who can help you improve your online presence.

< Older Post

Newer Post >

Back to Blog

SEO Blog Copywriting 101: How to Get Started

By Francesca Taylor • October 22, 2024

Do you want to have a go at SEO (search engine optimisation), but keep getting lost amongst all the jargon and technical terms? You’re not alone. SEO consists of advice and tips that have grown, changed, and advanced for years, and even the most experienced marketers started where you are: by looking at this information and wondering where to start. But, blog copywriting doesn’t have to be complicated. In fact, if you remove the jargon and word wizardry, you can create a piece of blog content that works. And, our copywriting team at Infoserve wanted to break down the basics.

Consistency in Web Design: How Structural Patterns Influence User Behaviour

By Francesca Taylor • September 25, 2024

Consistency in web design is essential. Why? Not only does it make your website look professional and trustworthy, but it also ensures that users can interact with it easily, which increases conversion rates. Retaining a predictable structure to your website might seem limiting to your overall design but it’s actually critical when it comes to understanding user behaviour, and creating a user journey that flows naturally. As web design experts, Infoserve knows all about it. And we are going to share some top tips on how to make sure your website is adhering to structural patterns that are proven to boost engagement.

Are USPs (Unique Selling Points) an Outdated Concept?

By Francesca Taylor • September 12, 2024

When we discuss web design or copywriting with a client, one of the questions Infoserve will always ask is: ‘what are your USPs?’ However, we have noticed that there has been some discourse online regarding the relevance of USPs in modern marketing, and whether they really hold as much value in 2024. With an overload of marketing messages and customers bombarded by choices online, some argue that USPs are no longer effective in grabbing attention. But, when standing out against your competitors has become even more of a challenge, can we really afford to let them go?

How to Create a Contact Page that Converts

By Francesca Taylor • August 27, 2024

Contact pages are often overlooked by business owners and, at Infoserve , we believe the reason for this is because they seem like the least exciting page on a website. Many people think that all it takes to create a solid contact page is to add your contact details, a form to fill, and a little bit of text encouraging your customers to get in touch. And, sure, these features are essential. But there’s so much more to it than that.

E-Commerce in Summer: How to Convert Outside of the Fourth Quarter

By Francesca Taylor • August 15, 2024

The preconception that businesses only make profit in the fourth quarter is a common trap that many new e-commerce companies fall into. It is true that many shops, particularly bricks and mortar shops, will make the bulk of their annual profit in the final months of the year due to the Christmas shopping rush, but this doesn’t mean that it is impossible for profit to be made during the rest of the year. This is for many reasons including the fact that Christmas is only celebrated within certain cultures, and the need for products doesn’t suddenly stop once January comes around. So, how do you ensure you’re reaching your customers outside of this peak selling period? Let’s take a look.

The Benefits of Microsoft Advertising: 8 Reasons to Put Your Trust in Bing

By Francesca Taylor • August 8, 2024

We like to think that Google has a monopoly on PPC ads but if you look a little closer into Microsoft advertising , you may just find another arrow to stash in your marketing quiver. One that could even hit your target at a greater speed, and with greater accuracy depending on how it is applied. In fact: Bing has more than 500 million unique visitors each month - Backlinko At Infoserve , our PPC team knows all about it.

What is Social Listening?

By Francesca Taylor • July 16, 2024

If you don’t use social listening then you are neglecting one of the most useful marketing tools that can inform your marketing strategy. But what is social listening and how can you apply it to your business? Join Infoserve as we explore its uses below.

Google is Deleting the Chat Service from Google Business Profiles: What this Means for Your Business

By Francesca Taylor • July 5, 2024

On July 31, 2024, Google will remove the chat feature from Google Business Profiles. Small, local businesses will know just how useful this function can be as it allows customers to contact you directly from Google Maps to make a booking. Now that it is being removed, your company may be affected, but how will this change impact the way that customers can contact you, and what can you do to ensure that you are easy to reach? Join Infoserve as we walk you through the key changes that you need to be aware of.