Case studies / Tennant Podiatry
CASE STUDY
Tennant Podiatry
Over our years working with Tennant Podiatry, we have actioned a number of key updates to their website, including the addition of key service pages and a complete website refresh. We have also worked on their Branding, PPC Advertisements & SEO.
“I highly recommend Infoserve who we have worked with for a number of years and used for PPC campaigns with great success, growing not only my long-established existing business Tennant Podiatry but also acting as a key component turning around The Bell Practice, a multidisciplinary healthcare business I bought out in 2022." - Paul Tennant, Tennant Podiatry Ltd
Headline results
“Any SEO doubters out there I can hold my hands up and say this service has been instrumental in hugely improving our brand awareness and business enquiries.”
Paul Tennant (Tennant Podiatry Ltd)
700
Calls in a 5-month period
Our PPC Ads directly drove 700 calls for Tennant Podiatry.
Brand
Strong, recognisable branding
We have built the Tennant Podiatry brand from the ground up for success.
23%
Increase in organic traffic
91% of targeted keywords now in top 3 results on Google for their main location
OUR ROLE
PPC Campaign
Tennant Podiatry enlisted Infoserve in 2016 to create a PPC campaign that increased its number of monthly inquiries.
During this time, the number of calls they receive in the space of a year has grown substantially.
From the 1st of January 2024 to the 1st of June 2024, Tennant Podiatry received nearly 700 calls thanks to our targeted PPC Ads and continued effort to boost this number further.
OUR ROLE
Paid Social
Infoserve implemented a tailored paid social media campaign for Tennant Podiatry, focusing on their target audience within a specific geographic location. Over the course of 30 days, the campaign achieved impressive results, reaching more than 10,000 users in their local area.
The campaign not only boosted visibility but also delivered tangible outcomes, driving highly engaged traffic to Tennant Podiatry’s website and fostering direct connections. Using Facebook Messenger as a lead generation tool, we secured 11 direct inquiries.
OUR ROLE
SEO (search engine optimisation)
Alongside Web Design and PPC, Infoserve has been involved in Tennant Podiatry’s SEO, particularly local SEO. We wanted to boost their online presence for key location-based keywords to ensure they were found in their primary location, as well as the surrounding area.
In the past 2 years, we have pushed local keywords like ‘podiatry Oldham’ to position 2 on Google, as well as ensuring they appear as the number one result on Google Maps when the same term is searched for.
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