The Growing Landscape: How Bing Ads Are Taking Over

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The Growing Landscape: How Bing Ads Are Taking Over

Francesca Taylor • June 15, 2023

In the online landscape, Google is often the most spoken about platform when it comes to both organic search and Ad performance, but what about Microsoft Bing? As long-standing Microsoft Elite Advertising Partners, the Infoserve team have kept our eye firmly on the potential that this search engine contains, proudly fighting its corner as one of the wisest investments you can make with your ad spend.

Now, we have more data to prove it:

Bing’s Latest User Surge

This year, Microsoft Bing reached 100 million daily users; a significant milestone in the search engine landscape. For the first time in 20 years, Google is facing severe competition.

This surge in Bing's user base comes after the integration of ChatGPT and Bing, making The New Bing the first search engine to incorporate generative artificial intelligence into its search capabilities. Additionally, Microsoft has released Copilot for Microsoft Edge, a new AI-powered browser that enhances users’ browsing experience, making it easier and faster to shop, get in-depth answers, summarise information, or discover new inspiration.

These new additions further strengthen Microsoft Advertising's already impressive ecosystem, unlocking even more potential for advertisers. This includes expanded customer reach, especially with younger and mobile audiences, richer understanding and personalised answers leading to better campaign ROI, and new opportunities to rethink traditional ad experiences and ROI scenarios on advertising objectives.

It is therefore more important than ever to keep Microsoft Bing in your sights when creating an online strategy that brings the highest return for your customers.

Who Does Bing Work For?

Bing Ads are suited to any business, with any budget.

If you’re not set up with Bing Ads, you could be missing out on vital leads that could help your business take off.

How Infoserve Use Bing to Boost your ROI

As a Microsoft Advertising Elite Channel Partner, Infoserve’s goal is to help our clients succeed in this new era of search advertising. We work with you to plan and execute a strategy that positions your business to reach more users online and grow exponentially with Microsoft Advertising.

Our collective experience within the Microsoft space gives us indispensable insight into paid advertising and organic opportunities on Bing, giving us the best possible platform from which to expand your business.

For a service that promotes transparency, quality and multi-talented PPC experts, trust Infoserve with your Ad spend. Get your FREE PPC Audit today to discover how you can unlock up to £475 managed Ad credit with Microsoft Bing.

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