The SEO power of properly formatted Title Tags

Blog Layout

The SEO power of properly formatted Title Tags

Graeme Buckley • September 10, 2021

Does your website have optimal title tags?

What are title tags? How do they work? Do they have any impact on SEO?

What are title tags?

Webpage title tags define the content of a particular online page. They sit at the top of a webpage document, inbetween the <title> tags and are displayed in the top window of any website browser.

This is Infoserve's title tag...

This how Infoserve's title tag looks in a browser...

Google uses the page titles in its SERPs (search engine results page)...

Google sometimes reworks a websites page titles for display purposes.

Why are title tags important?

Writing page titles is very important and should always be done, on any website. Here are the reasons why...

1/ The title tag tells Google what the page is about and defines the content of the page. Correct use of page titles, alongside relevant content, headings and images helps Google see what your page is aimed at.

2/ On social platforms, when people share a link to your website, the page title is used as a preview of that website, so it needs to be accurate.

How do you write title tags?

In the early days of website design, you had to write the HTML title tags directly into the document, however these days you will probably have a website built on a content management system, such as Wordress or an online website builder, such as Infoserve's web builder. Most modern day content management systems will easily allow you to add and edit title tags.

Do title tags really have an effect on SEO?

Definitely! With our SEO package, title tags are one of the first things Infoserve look at on a website.

One of our clients came to us and asked us to help them with their rankings and we discovered the company's title tags were not optimised for their keywords. After we rewrote their main pages title tags, the website started to rank better for their keywords...

Tips for writing effective title tags

Here are some handy tips for writing effective title tags which will help your SEO and social sharing.

Imagine you are Google, or a website visitor on your webpage - what is this page about? How do you communicate to them what the page is about? The first thing to do is write obvious and simple title tags. For example, if you are an accountants based in Leeds, your title tag should be something like "Accountant | Leeds | ABC Accounting"

Keep your title tags short, making them long will not help. Google search results only display between 55-60 characters of the page title tag.

Do not stuff your title tag with keywords and locations. As described in the point above, keep the length short and do not overly spam the title tag.

If you are unsure what your title tag needs to be, check your Google My Business account, if this is setup correctly, you can use the main category and location from GMB for your title tag. This will count as a good SEO move.

Treat each page as its own website, make sure each page title directtly relates to what is on that individual page.

Follow this format "Service | Location | Company Name"

Are your website title tags optimised?

If you have followed our advice above, you should be on the right track. However, why not run your website through our free digital marketing audit tool?

Our marketing tool acts as a website audit and SEO audit platform and can show you how your title tags are scoring.

If our audit is picking up issues with your title tags, contact our friendly team and we can advise you how we can help you improve your title tags. Or check out our websites and SEO product pages.

< Older Post

Newer Post >

Back to Blog

SEO Blog Copywriting 101: How to Get Started

By Francesca Taylor • October 22, 2024

Do you want to have a go at SEO (search engine optimisation), but keep getting lost amongst all the jargon and technical terms? You’re not alone. SEO consists of advice and tips that have grown, changed, and advanced for years, and even the most experienced marketers started where you are: by looking at this information and wondering where to start. But, blog copywriting doesn’t have to be complicated. In fact, if you remove the jargon and word wizardry, you can create a piece of blog content that works. And, our copywriting team at Infoserve wanted to break down the basics.

Consistency in Web Design: How Structural Patterns Influence User Behaviour

By Francesca Taylor • September 25, 2024

Consistency in web design is essential. Why? Not only does it make your website look professional and trustworthy, but it also ensures that users can interact with it easily, which increases conversion rates. Retaining a predictable structure to your website might seem limiting to your overall design but it’s actually critical when it comes to understanding user behaviour, and creating a user journey that flows naturally. As web design experts, Infoserve knows all about it. And we are going to share some top tips on how to make sure your website is adhering to structural patterns that are proven to boost engagement.

Are USPs (Unique Selling Points) an Outdated Concept?

By Francesca Taylor • September 12, 2024

When we discuss web design or copywriting with a client, one of the questions Infoserve will always ask is: ‘what are your USPs?’ However, we have noticed that there has been some discourse online regarding the relevance of USPs in modern marketing, and whether they really hold as much value in 2024. With an overload of marketing messages and customers bombarded by choices online, some argue that USPs are no longer effective in grabbing attention. But, when standing out against your competitors has become even more of a challenge, can we really afford to let them go?

How to Create a Contact Page that Converts

By Francesca Taylor • August 27, 2024

Contact pages are often overlooked by business owners and, at Infoserve , we believe the reason for this is because they seem like the least exciting page on a website. Many people think that all it takes to create a solid contact page is to add your contact details, a form to fill, and a little bit of text encouraging your customers to get in touch. And, sure, these features are essential. But there’s so much more to it than that.

E-Commerce in Summer: How to Convert Outside of the Fourth Quarter

By Francesca Taylor • August 15, 2024

The preconception that businesses only make profit in the fourth quarter is a common trap that many new e-commerce companies fall into. It is true that many shops, particularly bricks and mortar shops, will make the bulk of their annual profit in the final months of the year due to the Christmas shopping rush, but this doesn’t mean that it is impossible for profit to be made during the rest of the year. This is for many reasons including the fact that Christmas is only celebrated within certain cultures, and the need for products doesn’t suddenly stop once January comes around. So, how do you ensure you’re reaching your customers outside of this peak selling period? Let’s take a look.

The Benefits of Microsoft Advertising: 8 Reasons to Put Your Trust in Bing

By Francesca Taylor • August 8, 2024

We like to think that Google has a monopoly on PPC ads but if you look a little closer into Microsoft advertising , you may just find another arrow to stash in your marketing quiver. One that could even hit your target at a greater speed, and with greater accuracy depending on how it is applied. In fact: Bing has more than 500 million unique visitors each month - Backlinko At Infoserve , our PPC team knows all about it.

What is Social Listening?

By Francesca Taylor • July 16, 2024

If you don’t use social listening then you are neglecting one of the most useful marketing tools that can inform your marketing strategy. But what is social listening and how can you apply it to your business? Join Infoserve as we explore its uses below.

Google is Deleting the Chat Service from Google Business Profiles: What this Means for Your Business

By Francesca Taylor • July 5, 2024

On July 31, 2024, Google will remove the chat feature from Google Business Profiles. Small, local businesses will know just how useful this function can be as it allows customers to contact you directly from Google Maps to make a booking. Now that it is being removed, your company may be affected, but how will this change impact the way that customers can contact you, and what can you do to ensure that you are easy to reach? Join Infoserve as we walk you through the key changes that you need to be aware of.