Innovative, contemporary web design is vital to business success. 

In fact, 38.5% of web designers believe that outdated design is the main reason visitors leave a website - (GoodFirms, 2021).

Great web design utilises user psychology to influence buying decisions through design features, layout and marketing strategy. 

However, creating a stylish web design then neglecting to update it can be one of the biggest mistakes you can make as a business. 

That’s why, at Infoserve, we stay up to date with the latest web design trends to keep your design modern, sleek and dynamic. 

Here are some trends you might want to watch out for as we fast approach 2023…

1. Parallax scrolling 

Parallax scrolling is engaging, dynamic and creates a 3D effect on your web pages that encourages visitors to stay on your website for a longer period of time. 

It’s where images in the background are designed to move slower than images in the foreground when the user is scrolling. 

This is also used to create texture.

2. Infinite Scroll

Infinite scroll isn’t a new web design technique and has been used by social networks for years, but the application is growing in popularity for websites as we head into 2022. 

This tactic eliminates the need for stagnated web pages by loading content continuously as the user scrolls, rather than loading content once it has been reached. 

In essence, your user will be able to experience uninterrupted interaction with your content because it loads before they reach it. 

It seems simple, but this can have huge implications for overall user experience, and vastly increase your chances of keeping a visitor on your website.

3. Interactive forms 

Forms on websites can sometimes be seen as laborious, stuffy and dull. 

This is why more online businesses are opting to update their traditional form structure to something a little more engaging in 2023. 

Rather than laying out your form as a standard list of questions, create an interactive model that gives your user something to engage with whilst simultaneously allowing you to learn more about them. 

This could include: 

• Calculators 
• Quizzes 
• Poles
• Surveys 
• Interactive animations

4. Adaptive UX

Web design is getting smarter, and with it comes the ability to tailor content to your user based on previous interactions with your website, as well as their browsing history. 

This can be very basic, from registering the geolocation of your user in order to display the correct currency, to giving your visitor a completely bespoke viewing experience.

5. Dark mode 

Dark mode options for laptops, phones and tablets came into fashion when studies revealed that blue light tricks our brains into thinking it’s daytime. 

However, introducing dark mode on your website is becoming a growing trend as we head into 2023. Not only does this reduce eye strain for your users, but it can encourage them to continue using it in dark lighting, shows care for your customers and can give a sleek appearance. 

Effectively all it really means is using low-light and dark colours in your website design to reduce the amount of blue light it emanates. Simple.

6. Micro-interactions 

Micro-interactions are small animations that provide information to the user. 

Again, this is not a new feature and has been used in web design for several years. You may have seen it commonly applied to buttons that change colour or move playfully when a user’s mouse hovers over them. This is its biggest use, because it cleverly guides your user through your website in the order you intend. 

However, the use of micro-interactions is moving forward in 2023 with many web designers discovering new ways to utilise movement to give users a more comprehensive idea of the product/service on offer. 

This small feat of psychology is dynamic, aesthetic and highly effective at increasing CTR (click through rate).

7. Virtual Reality 

Virtual reality is becoming web design reality. 

With the varied number of applications virtual reality can have on a website, designers and marketers alike are finding more ways to apply this feat of technology to their strategy. 

You may have seen it used in previous years by furniture brands that allow you to place sofas and tables in your own living room to see if they’ll fit. Paint companies such as Dulux provide users with their Dulux Visualiser App to help customers choose the right colour for their homes. 

Virtual reality is one of the most exciting steps forward in web designs and the ways it can be utilised are endless. 

However, you should only consider it if there are real applications for your business model that make it useful for your user.

Don’t know where to start?

Here at Infoserve, our web design experts are on hand to help you create and build a unique, functional and responsive website, and our PPC andSEO team help your website get found.