Your website homepage is typically a prospect’s first impression of your business; you have approximately 10-seconds to grab your visitors' attention. Having a well-designed homepage makes the difference between prospects staying on your website, or leaving to visit competitors.

38.5% of web designers believe that outdated design is the top reason why visitors leave a website - (GoodFirms, 2021)

Infoserve, prides ourselves in crafting web design that converts website visitors into leads.  We want to share with you some of the simple changes you can make to your homepage to ensure it has a lasting impact.

Builds customer confidence

our website homepage is your online shop window; it’s important to use it to make a memorable first impression.

A quick design refresh could be the difference between gaining an enquiry or losing a customer. 

Keeps your business relevant 

Adapting promptly to current online trends and revamping outdated designs gives you the edge against your competitors. It can also establish you as a leader in your industry. 

This extends to modernising the language used on your homepage to instantly grab a customer’s attention. 

Improves site performance 

According to Hubspot: 88.5% of visitors leave a website due to slow loading speeds.

Updating your homepage can improve its functionality and lead to higher conversion rates. By shifting Call To Actions (CTAs) further up the page, adding unique selling points (USPs), and condensing image size, you can boost your website’s performance. 

Making changes regularly ensures you remain ahead in the online market. 

Top tip: Add descriptive alt text to your images to help Google, and aid blind customers navigate the visuals on your website. 

Adds functionality 

Updating your homepage allows you to add functionality to optimise user experience, and put you ahead of your competitors. 

These include, updating your services,  realigning your homepage with your target audience and reviewing relevant keywords. 

Top tip: Consider adding chat bots to your webpage to offer additional support and personalised service to your users.

Responds to all screens 

According to Smart Insights: more than 50% of all web traffic comes from mobile devices.

Put simply, if your website doesn’t work to its optimum level on a mobile or tablet, you could lose over 50% of potential customers. 

If your website isn’t optimised for responsive web design, this should be at the top of your priorities list. 

Top tip: Use Google’s free mobile friendly responsive test to see whether your website is fully responsive for mobile devices. 

Infoserve’s web designers can refresh your homepage or create a fully bespoke web design that is built to convert, and offer branding advice. To see what we can do, view our customer stories or watch our webinar on Website Design Requirements for more information on how updating your website can improve your business. 

You can also access our free digital audit tool to find out whether your website design is affecting your Google rankings. 

Don’t know where to start?

Here at Infoserve, our web design experts are on hand to help you create and build a unique, functional and responsive website, and our PPC and SEO team help your website get found.