Disappointed by your PPC results?

Whether you’re familiar with PPC or a complete novice, this whitepaper will help you define and develop a basic understanding of what PPC is, and how it works. You’ll also establish how to get a PPC Campaign started, or, if you’re up and running with ads, whether they’re relevant to the customers you’re targeting.

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We'll explore:

  • What PPC is, how it works, and it's benefits.


  • The difference between Google Express Ads & Google Ads.


  • How to create an effective and relevant PPC strategy.


  • How to track, measure and analyse your conversion rates.
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