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Supercharge Your Social Media
Matt Wiles • September 7, 2020
10 tips to supercharge your business social media
So you’ve got a Facebook page for your business, your kids forced you to get an Instagram account, you think you signed up to twitter once and you definitely have LinkedIn (if you can figure out the password), but you’ve got no idea what to do with these platforms to actually help your business!
Have no fear, we’ve put together an easy checklist of 10 things you can do TODAY, to supercharge your social media!
1) Brand Correctly
It’s no secret that things that look good tend to do better, the same can be said about your social media. Make sure your logo is prominently displayed, in the correct size and resolution. There’s nothing more off-putting than a pixelated, off-centre logo! The same care needs to be paid with any header images, crystal clear and representative of your brand!
Utilise the cheat sheet here for image sizes:
FB Logo: 160 x 160 pixels
FB Header: 820 x 312 pixels
Instagram: 110 x 110 pixels
Twitter: 400 x 400 pixels
Linkedin: 400 x 400 pixels
Linkedin Page Header: 1128 x 191 pixels
2) Use the correct platforms for your industry.
There are so many social media platforms today, and utilising the correct one for your business can make a huge difference.
If you’re selling eco-fashion to consumers, you’re likely to find your customer base on Instagram. Providing B2B consultancy services, you’re going to find the correct customer profile on Linkedin! If you’re providing plumbing services, set up your home on Facebook, the big range demographics of users means you’re going to find a good customer base here!
It’s well worth maintaining a presence on each social platform, but focussing in on one or two can seriously improve your returns.
3) Build a content plan.
Content marketing is hard, no lie, coming up with at least 1 piece of content 5 times a week can tax even the most creative of brains! This is where a content plan comes in, planning a few weeks ahead means you can pencil in random ideas as they come to you, but you can also plan overarching themes, which will keep your feeds looking more professional and less like the inside of your brain!
Top tip:
Don’t plan anything specific over a month in advance, this means your content will stay relevant and you can quickly react to any huge changes in your industry/ the world.
4) Post consistently.
You don’t need to be posting once a day to utilise your social presence, a few times a week can work. The main thing to pay attention to is being consistent. If you post on Tuesdays, consistently post on Tuesdays.
Not only will your audience be expecting your post and be willing to engage, but the social algorithm will also be expecting your post, thus giving you more organic reach (more people seeing your post).
5) Try different styles of Content.
There are lots of different ways to post on your businesses social media. There are text posts, single-image posts, infographics, image collections, videos, gifs, AR experiences, live videos, story videos, to name a few!
Unfortunately, there’s no sure-fire way to figure out what works for your audience, it means testing different styles, seeing how your followers react and using the data you gather to inform your next round of content.
6) Post at the correct times.
There are times when different social platforms are more active. Posting in these times means your fresh content is going to hit more of your followers, which increases engagement and increase the chances of returns!
The insights tabs on your profiles will be able to give you in-depth data on times and days when your audience is most active. The general trend is early/late mornings Tuesday to Thursday are the most active times, but look at your own data for a more coherent and personalised picture!
7) Interact with your own posts.
This is a weird one, I know, but hear me out! The social media algorithm’s job is to put relevant content in front of a user. It decides on what is relevant based on previous interests, but also engagement on posts.
Whilst interacting with your own posts can feel a little like patting yourself on the back, interacting with your posts gives a little boost to the reach, getting them in front of more users and increasing engagement levels!
Top tip:
Get a few groups of people you can message after a post to engage and give it a quick boost. Alternate between groups so the algorithm doesn’t pick up on the same people interacting!
8) Competitions!
Competitions are great to generate a big boost in engagement. Getting your clients to like, comment and share pushes your brand out to people who are yet to interact with it! Furthermore, the promise of free stuff will get a lot of engagement from those who are usually lurkers than active social media users!
You could also funnel users to a landing page that collects their data for the competition, this gives you the added bonus of having an ‘oven ready’ marketing list for further campaigns!
9) Utilise user-generated content.
There’s nothing better for building trust with potential clients than having previous clients show how delighted they are with your work! In the old days, this meant a review, but it’s 2020 now, there are so many more ways to get a client to shout your praises!
If you’re lucky enough to be in an industry where clients take photos of your product or services and tag you direct, (hair and beauty, food, fashion, etc.) then great, simply get their permission to use their shots and you’ve got some good content to put out.
If your business is outside of these industries, it can be difficult to get content like this, but there are ways! Run a competition, get your users to take pictures or videos of work you’ve done in their house (if you’re a tradesperson) or a group shot of the group you trained (if you’re a consultant), and offer a voucher for the best picture. You’ll end up generating some new reviews, and get some good content to share in the future!
10) Embrace Ads.
Unfortunately, we’re way past the days of unlimited organic reach for businesses on social media. The model they currently use makes ‘going viral’ a lot harder than it used to.
This is where ads come it. They can quickly, and in a fairly cost-effective way, get your content in front of relevant people. The level of data that the social platforms hold on each and every one of us; means building ads that are targeted to the type of people in your customer base is easy, allowing effectively prospecting for brand new customers, or even retargeting of previous customers!
To learn more about how Infoserve can help, head over to our social media
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