Advice for Free Business Listings
Derek Oliver • August 13, 2020
Our tips to pick the right business listings for SEO
Free business listings
can be acquired from hundreds of online directories. What's important though is that you spend your time choosing the listings that will have a positive impact on your search engine optimisation (SEO).
Here's 3 tips for choosing the right business listings...
Tip 1) Run the domain through an authority checker
If you're looking for strong backlinks to your website, a high domain authority is important. The higher the number, the higher the authority, thus better backlink juice! Try https://ahrefs.com/website-authority-checker for a free domain check.
If you're not bothered about domain authority and just want to list your business in as many places as possible, there's plenty of tools available to do that in one go. For example, we provide a tool called 'Listing Manager' which lists your business in credible platforms.
Tip 2) Here's 8 places where you MUST list your business!
There's free business listing directories and then there's essential directories that we would always recommend. Here's our handpicked directories for you to get listed on:
Yelp
FourSquare
Apple Maps
Google My Business
Bing Places
Cityvisitor (our own directory, has a domain authority of 67)
Trip Advisor (hospitality businesses)
Yell
Tip 3) Rich data will boost your listing
What is 'rich data'? Well, it is the extra bits on your listing after your NAP (name, address, phone number). Rich data can be business description, photos, opening hours and more. It gives search engines more content to find, associated with your business. This is a good thing as it provides trust indicators in your business.
Listing Manager
provides all of the business listings
you need, plus rich data, review management and posting functionality. No, this isn't a hard sell of our own product, we just think it's very useful for any small business owner looking for listings!
Search is changing rapidly. With AI powered results, conversational search assistants, and large language models (LLMs) influencing how customers discover businesses, your Google Business Profile (GBP) has become more important than ever. Where traditional SEO once focused heavily on websites alone, today your business listing itself is a primary ranking asset. It helps determine whether your business appears in map results, voice searches, AI summaries, and recommendation style responses across search platforms. If you want to stay visible as search evolves, here’s exactly what you should be doing to optimise your Google Business Profile right now.
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